Digital Marketing

February 18, 2025

A group of social media logos, including Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube on a blue background representing a successful social media strategy to drive digital marketing results.

Did you know that 70% of shoppers look to Instagram when making a purchase? I know I do! If your social media isn’t driving sales and results, you’re missing out on vital opportunities. Having a solid, goal-driven social media strategy is an essential component of any brand. It is crucial

AI

The Top 4 Digital Marketing Trends To Watch in 2025

AIWIZ Digital

February 13, 2025

Illustration showcasing four key digital marketing trends for 2025: AI-driven individualisation, video marketing, voice search optimisation, and ethical values focus. Each trend is represented by a unique icon connected by dotted lines.

As we know here at AIWIZ, digital marketing is always changing and will continue to change throughout 2025. Staying updated on trends is essential to helping your business grow and stand out. This year, there are many trends set to change the way we market. Whether you’re a marketer yourself,

AI

Botpress vs. Voiceflow: Business AI Chatbot Platforms For Beginners

Lima Hawamdeh

June 4, 2024

BotPress vs. VoiceFlow: image of a robot using chat on a bench.

AI-powered chatbots have significantly transformed how businesses interact with their customers and provide first-line support to clients. Thanks to API integrations with popular models such as ChatGPT, these digital assistants have become increasingly easy to implement while displaying improved natural language understanding and reasoning abilities with each iteration. If you

Analytics

Thank You Page & Redirects: A Cautionary Tale for Hubspot Conversion Tracking

Lima Hawamdeh

May 21, 2024

Eye with digital data streams. Illustration for Hubspot conversion tracking accuracy issues and solutions like event-based tracking.

Thank You Page & Redirects: A Cautionary Tale for Hubspot Conversion Tracking Hubspot is a practical CRM and marketing automation platform used by many businesses for their inbound marketing, and their conversion tracking features seem like a convenient way to measure campaign success. When using embedded contact forms from Hubspot

Analytics

Google’s March 2024 Changes: What You Need to Know

Lima Hawamdeh

February 26, 2024

Robot with blank sign against red background. Visual for Google's March 2024 consent mode changes impacting personalized advertising.

Google is gearing up for a major shake-up in how it handles user consent and data within the EU/EEA and the UK. These changes, set to go into effect in March 2024, will have far-reaching impacts on businesses that rely on Google’s advertising platforms. Here’s what you need to know

The Top 4 Digital Marketing Trends To Watch in 2025

AIWIZ Digital

Botpress vs. Voiceflow: Business AI Chatbot Platforms For Beginners

Lima Hawamdeh

Thank You Page & Redirects: A Cautionary Tale for Hubspot Conversion Tracking

Lima Hawamdeh

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