We are delighted that you have shown interest in our enterprise. Data protection is of paramount importance to the management of AI WIZ Digital Marketing. When a data subject wishes to use our specialised services via our website, the processing of personal data may become necessary. Where such processing is required and there is no statutory basis for it, we obtain explicit consent from the data subject.
The processing of personal data, such as name, address, email address, or telephone number of a data subject shall always comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 (DPA 2018), and any other applicable UK data protection regulations. Through this data protection notice, our enterprise aims to inform the general public about the nature, scope, and purpose of the personal data we collect, use and process. Additionally, this notice informs data subjects of their statutory rights under UK data protection law.
As the data controller, AI WIZ Digital Marketing has implemented comprehensive technical and organisational measures to ensure the protection of personal data processed through this website. Whilst we maintain high security standards, Internet-based data transmissions may inherently have security vulnerabilities, and absolute protection cannot be guaranteed. Therefore, data subjects may choose to transfer personal data to us via secure encrypted communication protocols, such as PGP encryption, or their preferred encrypted communication application. We maintain stringent data security protocols for handling sensitive information, including medical and financial data. Should your project require enhanced protection measures, please contact us well in advance so we can establish appropriate encrypted and compliant systems with robust access controls.
Definitions
The data protection notice of AI WIZ Digital Marketing is based on the terms used in the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018). Our data protection notice aims to be clear and understandable for the general public, our customers, and our business partners. To ensure clarity, we have provided definitions of key terms used throughout this notice:
In this data protection notice, we use the following terms, amongst others:
A) Personal Data
Personal data means any information relating to an identified or identifiable living individual (referred to as a “data subject”). An identifiable individual is someone who can be identified, directly or indirectly, particularly by reference to:
- Name
- Identification numbers (such as NHS or National Insurance numbers)
- Location data
- Online identifiers (such as IP addresses or cookie identifiers)
- One or more factors specific to the:
- Physical characteristics
- Physiological characteristics
- Genetic information
- Mental and psychological attributes
- Economic circumstances
- Cultural background
- Social identity
- Biometric data
This definition includes both automated personal data and manual filing systems where personal data is accessible according to specific criteria under UK data protection law.
B) Data Subject
A data subject is any living individual who can be identified, directly or indirectly, from personal data held by the data controller. This includes customers, employees, website visitors, or any other individual whose personal data we process.
C) Processing
Processing means any operation or set of operations performed on personal data, whether by automated or manual means. This includes:
- Collecting and recording
- Organising and structuring
- Storing and adapting
- Retrieving and consulting
- Using and disclosing
- Transmitting and disseminating
- Aligning and combining
- Restricting and erasing
- Destroying data
- Sharing or making available to others
Processing occurs whenever personal data is handled, from the moment it is collected until it is deleted or destroyed.
D) Restriction of Processing
Restriction of processing means limiting the way personal data can be used or processed in the future. This involves marking stored personal data with the aim of preventing its processing for certain purposes whilst maintaining its storage. Examples include:
- Temporarily moving selected data to another processing system
- Making selected data unavailable to users
- Temporarily removing published data from a website
- Blocking access to the data
E) Profiling
Profiling means any form of automated processing of personal data that:
- Uses personal data to evaluate certain aspects of an individual
- Makes predictions about an individual’s:
- Work performance
- Economic circumstances
- Health status
- Personal preferences and interests
- Reliability
- Behaviour patterns
- Location
- Movements
This includes automated decision-making processes that may significantly affect individuals, such as online recruitment tools, credit scoring, or targeted marketing.
F) Pseudonymisation
Pseudonymisation refers to processing personal data in such a way that it can no longer be attributed to a specific individual without additional information. This requires:
- The additional information to be kept separately
- Implementation of appropriate technical measures (such as encryption)
- Organisational safeguards to prevent re-identification
- Secure storage of the ‘key’ that enables re-identification
Example: Replacing names with reference numbers in research data, whilst keeping the linking information in a separate, secure database.
G) Data Controller
A data controller is:
- Any person, company, public authority, agency or other body that:
- Determines the purposes for processing personal data
- Decides the means of processing personal data
- May act alone or jointly with others
- Is responsible for compliance with UK data protection law
In our case, AI WIZ Digital Marketing is the data controller responsible for your personal data. Our contact details and registration information can be found in the ‘Controller Information’ section of this notice.
H) Data Processor
A data processor is any person, organisation, or company that processes personal data on behalf of the data controller. Examples include:
- Cloud storage providers
- Payroll service providers
- Email marketing services
- IT maintenance companies
- External HR services
The processor must follow the controller’s instructions and handle data in accordance with UK data protection law.
I) Recipient
A recipient is any person, organisation, or body to whom personal data is disclosed. This includes:
- Employees of our organisation
- Third-party service providers
- Partner organisations
- Contractors
Note: UK public authorities (such as HMRC or law enforcement) that receive personal data as part of specific investigations are not considered recipients under UK law. Their processing must comply with applicable UK data protection regulations.
J) Third Party
A third party is any person, organisation, or body other than:
- The data subject
- The data controller
- The data processor
- Persons under direct authority of the controller or processor who are authorised to process personal data
Examples include:
- Business partners
- External consultants
- Independent contractors
- Other organisations with whom we may share data
K) Consent
Consent means any freely given, specific, informed, and unambiguous indication of a data subject’s wishes, through which they agree to the processing of their personal data. Consent must be:
- Given through a clear affirmative action
- Specific to each processing purpose
- As easy to withdraw as it is to give
- Evidenced and documented
- Not obtained through coercion or imbalance of power
Examples of valid consent include:
- Ticking a box on a website
- Signing a consent form
- Selecting preferences in privacy settings
- Providing written or verbal confirmation
Data Controller Information
For the purposes of the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, the data controller is:
AIWIZ DIGITAL MARKETING LIMITED [14375202]
Email: GDPR@aiwiz.uk
Post: 109 Cheetham Hill Road, Manchester M8 8PY
Phone: 0161 241 5015
Last updated: 2024-11-28
Cookies and Similar Technologies
AI WIZ Digital Marketing uses cookies and similar technologies on our website. Cookies are small text files stored on your device through your web browser when you visit our website. We use these in accordance with the Privacy and Electronic Communications Regulations (PECR) and UK GDPR.
Types of Cookies We Use:
- Essential cookies: Required for basic website functionality
- Performance cookies: Help us improve our website’s performance
- Functionality cookies: Remember your preferences
- Targeting/advertising cookies: Help deliver relevant advertisements
How We Use Cookies:
- To provide a better user experience
- To remember your preferences
- To analyse website traffic
- To manage your shopping cart (where applicable)
- To personalise content
- To secure your browsing experience
Cookie Management:
You have the right to choose whether to accept or decline cookies. You can:
- Modify your browser settings to decline cookies
- Delete existing cookies through your browser settings
- Use our cookie preference centre to manage your choices
- Opt-out of specific cookie types whilst allowing others
Please note that if you choose to disable certain cookies, some website features may not function properly.
Collection and Use of Technical Information
When you visit our website, we automatically collect certain technical information, including:
- Browser type and version
- Operating system
- Referring website
- Pages visited on our site
- Date and time of access
- IP address
- Internet service provider
- Device information
This information is stored in server log files and is used to:
- Ensure proper website functionality
- Optimise website performance
- Enhance security measures
- Analyse usage patterns
- Protect against cyber attacks
- Improve user experience
We process this information based on our legitimate interests in maintaining and improving our website. This data is analysed in an anonymised form and stored separately from any personal data you provide directly.
Contact Through Website
Our website provides various means of contacting us, including email addresses and contact forms. When you contact us:
- Your personal data is stored securely
- Data is used only for communicating with you
- Information is retained according to our retention schedule
- Data is not shared with third parties without your consent
Data Retention and Deletion
We retain personal data only for as long as necessary to:
- Fulfil the purposes for which it was collected
- Comply with UK legal requirements
- Meet legitimate business needs
For specific enquiries about your personal data, including:
- What information we hold
- Data deletion requests
- Data access requests
- Other privacy concerns
Please contact: GDPR@aiwiz.uk