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AIWIZ Digital Marketing

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Paid Media & PR Integration for ROI: Lima’s WCFA Masterclass

June 28, 2025
Lima Alhawamdeh WCFA masterclass on paid media and PR integration strategies for maximum ROI with network connection graphics
Last Thursday’s online masterclass was one of those rare sessions where you could feel the energy through the screen. Lima Alhawamdeh, our CEO, had the virtual room completely hooked as she unpacked the real mechanics of PR and paid media integration for the World Communications Forum Association. The invitation came after her standout presentation at the WCFA Davos Communications Summit back in April. Her insights on these two disciplines

WordCamp Europe 2025: Key Takeaways for Marketing Agencies

June 22, 2025
Basel WordCamp Europe 2025 conference banner highlighting key marketing takeaways for WordPress agencies
WordPress Trends for UK Agencies WordCamp Europe 2025 wrapped up two weeks ago and we have had time to start implementing some of the insights that we picked up. During the event, nearly 2,000 WordPress professionals descended on Switzerland to discuss WordPress trends and where the WordPress platform is heading. Some sessions during the event were mainly about old topics. Others have genuinely shifted our WordPress development strategies. Website

Microsoft Accelerate Roadshow 2025: Key Microsoft Ads Updates

May 31, 2025
Microsoft Accelerate Roadshow 2025 event banner showcasing key Microsoft Ads updates for 2025, featuring AI-powered advertising innovations and Performance Max improvements for UK digital marketing professionals
At AIWIZ Digital Marketing, we’re constantly on the lookout for game-changing innovations that will shape the future of advertising. Yesterday’s Microsoft Accelerate Roadshow 2025 gave us a front-row seat to the future. One where AI transforms how brands connect with consumers across the entire journey. From Targeting to Tailoring: AI in Advertising Microsoft made one thing clear: the next era of advertising is conversational, personalised, and agentic. That means

Davos Communications Summit 2025

March 28, 2025
Lima Alhawamdeh, Founder and Managing Director of AI Wiz Digital Marketing, featured as a speaker for the Davos Communications Summit & Awards 2025, wearing a professional navy suit against a gradient background with company and WCFA logos.
We are so pleased to announce that our founder and managing director, Lima Alhawamdeh, will be speaking at the prestigious Davos Communications Summit & Awards 2025, taking place at the renowned Davos Congress Centre in Switzerland on the 9-11th April.  Lima will join esteemed global leaders to explore emerging trends and practical insights in Public Relations, Social Media, and Paid Social. This participation underscores our commitment to remaining at…

CEO Award 2024

February 19, 2025
AIWIZ Digital Marketing CEO of the Year 2024 award banner featuring gold text on dark blue background with network connectivity graphics, Manchester digital marketing agency
We have some exciting news! We are delighted to share that our CEO has been awarded with the Most Innovative Digital Marketing CEO, and AIWIZ Digital Marketing has been named a winner in the UK CEO of The Year Awards 2024, hosted by SME News!

The Top 4 Digital Marketing Trends To Watch in 2025

February 13, 2025
Digital marketing trends 2025 infographic showing AI-driven personalisation, video marketing, voice search optimisation and ethical business values for Manchester Leeds and Dorset companies
As we know here at AIWIZ, digital marketing is always changing and will continue to change throughout 2025. Staying updated on trends is essential to helping your business grow and stand out. This year, there are many trends set to change the way we market. Whether you’re a marketer yourself, or a business owner looking for tips, understanding these trends will help your digital growth to soar! AI-Driven Individualisation
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Botpress vs. Voiceflow: Business AI Chatbot Platforms For Beginners

June 4, 2024
BotPress vs. VoiceFlow: image of a robot using chat on a bench.
AI-powered chatbots have significantly transformed how businesses interact with their customers and provide first-line support to clients. Thanks to API integrations with popular models such as ChatGPT, these digital assistants have become increasingly easy to implement while displaying improved natural language understanding and reasoning abilities with each iteration. If you want to build your own chatbot without being a developer, two popular platforms to consider are Botpress and VoiceFlow. 
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Thank You Page & Redirects: A Cautionary Tale for Hubspot Conversion Tracking

May 21, 2024
Eye with digital data streams. Illustration for Hubspot conversion tracking accuracy issues and solutions like event-based tracking.
Thank You Page & Redirects: A Cautionary Tale for Hubspot Conversion Tracking Hubspot is a practical CRM and marketing automation platform used by many businesses for their inbound marketing, and their conversion tracking features seem like a convenient way to measure campaign success. When using embedded contact forms from Hubspot or similar platforms on your website, one common recommendation you will find is to redirect users to an external
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