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Microsoft Advertising Activate 2026 brought AI Max, Offer Highlights, a new Import Center and Cross-Account Portfolio Bidding. The strategic argument running underneath is Microsoft's 'three eras of the web' framing for the agentic shift.
Google is retiring Dynamic Search Ads in September 2026 and migrating all affected campaigns to AI Max. The change covers DSA, ACA, and campaign-level broad match settings. Here's what's changing and what it means for advertisers.
Search behaviour has changed. Users are having full conversations with AI tools, and the brands showing up in those answers are the ones doing prompt research well. Here's how to get started.
LONDON – A new chapter in the partnership between Jordan and the United Kingdom’s technology sectors was opened at the recent Jordan-UK Tech Connect event. Hosted at the Jumeirah Carlton Hotel with the patronage of His Royal Highness Crown Prince Al Hussein bin Abdullah II, the forum drew over 120 leaders, investors and entrepreneurs from both countries. Among them was
Google Ads updates & PPC news this week includes account deletion policies, AI text controls, campaign-level audience exclusions, and insights in Looker Studio.