Case Study: Axis Solicitors
Full-Service Digital Transformation | Website | SEO | Google Ads | CRM Integration | Content & Media
About Axis
Axis Solicitors is one of the UK’s fastest-growing law firms with offices in Manchester (Head Office), London, Birmingham, and other key regions. They specialise in:
- Immigration Law (including complex appeals and visa refusals)
- Asylum & Human Rights Law
- Family Law
- Criminal Defence
- Civil Litigation & Compensation
- Business & Corporate Legal Services
Known for their fast, client-focused and successful legal outcomes – but their digital presence hadn’t caught up with their strong reputation.
The Brief
Axis came to AIWIZ with a clear goal:
“We want to dominate our space — online, on Google, and across every platform. But we need proper infrastructure and digital support to get there.”
They were facing serious challenges:
- Outdated website with poor SEO and unclear structure
- Ineffective CRM set-up that didn’t suit legal workflows
- Disconnected systems and weak lead tracking
- Limited visibility across key cities
- A need for frequent content updates to match evolving laws
Our Solution
Website Rebuild: Designed for Legal Growth
We rebuilt www.axis.lawyer from the ground up — turning it into a high-performance, SEO-optimised platform.
- Bespoke design with service-specific and location-based landing pages
- Fully mobile-optimised and lightning-fast UX
- Seamless integration with the CRM to ensure every lead is captured
- Structured around SEO best practices, with content hierarchies that support both user experience and search visibility
Google Ads: Local Visibility, Multi-City Reach
We manage a multi-branch Google Ads strategy that targets:
- Manchester, London, and Birmingham, with separate campaigns and landing pages
- High-intent, location-based keywords like immigration solicitor near me, UK visa refusal help, family law firm London, and more
- Smart bidding strategies and frequent optimisation to ensure top-of-page visibility and strong lead flow
Axis now holds top positions for many of its key services in the most competitive legal cities in the UK.
CRM Integration: Making GoHighLevel Work for Law
Go HighLevel (GHL) is a powerful CRM, but very complex. Many agencies avoid it altogether due to its complexity.
GHL is highly customisable, but also technical and unforgiving. Most firms struggle to implement it properly without expert help — especially in law.
We successfully:
- Integrated GHL with the website, lead forms, and email sequences
- Built custom workflows tailored to legal intake processes — not sales funnels
- Created automated lead routing, reminders, and case management triggers
- Trained Axis’s team to use GHL effectively, with ongoing support for updates and refinements
Now, Axis has a CRM system that works for them — not against them.
SEO & Legal Content Updates in Real Time
Law evolves fast but so does our SEO approach:
- Constant updates to immigration and human rights pages in response to policy changes
- Our dedicated in-house paralegal at AIWIZ monitors legal updates daily, ensuring Axis’s website remains accurate and compliant
- Blog content is written with both search intent and legal clarity, targeting long-tail opportunities and FAQs
- Our technical SEO team constantly optimises site health, internal linking, metadata, and performance
Ongoing Content Creation & Media Support
Beyond strategy and structure, we also handle ongoing weekly media and content:
- We produce and edit video animations, explainers, and reels to highlight legal updates and firm expertise
- We manage Axis’s regular posting schedule, ensuring consistency across platforms
- We share successful case outcomes (while redacting sensitive details), showcasing Axis’s wins and building trust with prospective clients
This consistent media output keeps Axis top of mind and positions them as an active, trustworthy law firm in the digital space.
The Results
Axis Solicitors now operates with a high-performance digital engine that reflects their real world excellence:
- A complete website rebuild with SEO and CRM integration
- Fully functioning Go HighLevel system, tailored for legal workflows
- Top Google Ads performance in multiple cities for high-value legal terms
- Hundreds of monthly leads across multiple branches and service areas
- Real-time SEO and legal content updates, supported by our in-house paralegal
- A steady stream of weekly video content and social media activity
- Ongoing digital partnership with AIWIZ, offering strategy, delivery, and full support
Final Word
Axis Solicitors now has what most law firms don’t: a fully-integrated, performance driven digital ecosystem.
From CRM complexity to daily legal content, we don’t just support — we deliver. Our team became an extension of theirs, helping transform how they operate, communicate, and grow online.