Full-Service Digital Transformation | Website | SEO | Google Ads | CRM Integration | Content & Media
About Axis
Axis Solicitors is a fast-growing UK law firm with offices in Manchester (Head Office), London, Birmingham, and other key regions. They specialise in:
- Immigration Law (including complex appeals and visa refusals)
- Asylum & Human Rights Law
- Family Law
- Criminal Defence
- Civil Litigation & Compensation
- Business & Corporate Legal Services
They are known for their speed, client focus, and legal success — but their digital systems and strategy weren’t reflecting that.
The Brief
Axis came to AIWIZ with one goal:
“We want to dominate our space — online, on Google, and across every platform. But we need proper infrastructure and digital support to get there.”
They were facing serious challenges:
- A dated website that lacked performance, clarity, and SEO structure
- A CRM system (Go HighLevel) that wasn’t working for legal workflows
- Poor lead tracking and no integration across systems
- A need to grow visibility across Manchester, London, Birmingham, and beyond
- The constant pressure to update legal content as the law changes
Our Approach
Website Rebuild: Designed for Legal Growth
We rebuilt www.axis.lawyer from scratch — turning it into a high-performing platform that reflects the professionalism of the firm.
- Bespoke design with dedicated landing pages for each legal service and office location
- Mobile-optimised, fully responsive, and lightning fast
- Connected directly with the CRM to ensure every lead is captured
- Structured around SEO best practices, with content hierarchies that support both user experience and search visibility
Google Ads: Local Visibility, Multi-City Reach
We manage a multi-branch Google Ads strategy that targets:
- Manchester, London, and Birmingham, with separate campaigns and landing pages
- High-intent, location-based keywords like immigration solicitor near me, UK visa refusal help, family law firm London, and more
- Smart bidding strategies and frequent optimisation to ensure top-of-page visibility and strong lead flow
Axis now holds top positions for many of its key services in the most competitive legal cities in the UK.
Go HighLevel CRM Integration: Complicated, But Delivered
Go HighLevel (GHL) is a powerful CRM — but it’s not easy. Many agencies avoid it altogether due to its complexity.
GHL is highly customisable, but also technical and unforgiving. Most firms struggle to implement it properly without expert help — especially in law.
We successfully:
- Integrated GHL with the website, lead forms, and email sequences
- Built custom workflows tailored to legal intake processes — not sales funnels
- Created automated lead routing, reminders, and case management triggers
- Trained Axis’s team to use GHL effectively, with ongoing support for updates and refinements
Now, Axis has a CRM system that works for them — not against them.
SEO & Legal Content Updates in Real Time
Because legal regulations change frequently, our SEO strategy is dynamic:
- We update legal service pages regularly, especially immigration and human rights law, to reflect new policies and rulings
- A dedicated in-house paralegal at AIWIZ monitors legal updates daily, ensuring Axis’s website remains accurate and compliant
- Blog content is written with both search intent and legal clarity, targeting long-tail opportunities and FAQs
- Our technical SEO team constantly optimises site health, internal linking, metadata, and performance
Ongoing Content Creation & Media Support
Beyond strategy and structure, we also handle ongoing weekly media and content:
- We produce and edit video animations, explainers, and reels to highlight legal updates and firm expertise
- We manage Axis’s regular posting schedule, ensuring consistency across platforms
- We share successful case outcomes (while redacting sensitive details), showcasing Axis’s wins and building trust with prospective clients
This consistent media output keeps Axis top of mind and positions them as an active, trustworthy law firm in the digital space.
The Results
- A complete website rebuild with SEO and CRM integration
- Fully functioning Go HighLevel system, tailored for legal workflows
- Top Google Ads performance in multiple cities for high-value legal terms
- Hundreds of monthly leads across multiple branches and service areas
- Real-time SEO and legal content updates, supported by an in-house paralegal
- A steady stream of weekly video content and social media activity
- Ongoing digital partnership with AIWIZ, offering strategy, delivery, and full support
Final Word
Axis Solicitors now has what few law firms do — a fully integrated digital engine.
From CRM complexity to daily legal content, we don’t just support — we deliver. Our team became an extension of theirs, helping transform how they operate, communicate, and grow online.