Archive

Google Ads now lets you set one shared reach or frequency goal across multiple YouTube campaigns. Here is what launched on 13 July 2026, which campaign types actually get optimised, and how to set a group up properly.

OpenAI's ChatGPT Work turns a brief into finished spreadsheets, decks and web apps. We unpack the pricing small print, how it compares with Claude Cowork, and the housekeeping worth doing before your team lets it loose.

The rumoured 17 July date for Gemini 3.5 Pro has passed without a launch, and Bloomberg reports the model is months behind over coding. We sort fact from rumour, and explain why marketers should act now.

Anthropic's Cowork has been quietly doing agent work on desktops since January. Now sessions run in the cloud, phone included, and the usage data shows why OpenAI launched its rival two days later. What it does, who gets it, and whether it deserves a pilot.

OpenAI's GPT-5.6 Sol went on general release on 9 July 2026, two weeks after a preview restricted to government-approved partners. It costs half what Anthropic charges for Claude Fable 5 on input, and the design and browsing gains matter for marketers.

Claude Sonnet 5 arrived on 30 June 2026 and quietly became the default model for millions of Claude users. It gets close to Opus 4.8 at less than half the price, but the pricing has a catch most coverage missed. Here is what it does, what it really costs, and who should use it.