Archive

Anthropic's Opus 4.8 is a quieter upgrade than the headlines suggest. It is more reliable than 4.7 and costs the same, with a cheaper fast mode on top. Here is what it changes for marketing, and where a human still has to sign off.

What's new in WordPress 7.0? Native AI is now built into the platform itself, not bolted on through plugins. Here's a briefing on what 'Armstrong' means for marketing teams and site owners.

Most founders don't have a marketing problem. They have a prioritisation problem. A practical playbook for UK startup founders on what to spend on first, where the early wins are, and what to track from day one.

Email still outperforms every other digital channel for UK businesses, returning £35 to £38 for every £1 put in. Most companies aren't getting close to those numbers, though. We look at what the 2026 data says and where the common mistakes are.

Google Ads puts your business in front of buyers the moment they search. Here's what it costs in the UK, what's changed in 2026, and whether the ROI actually stacks up.

B2B paid media works differently. LinkedIn Ads let you target decision-makers by job title, company size and seniority in ways other platforms simply cannot. This guide covers targeting, Lead Gen Forms and account-based marketing strategies that actually generate leads.