Full Brand Development | Website | SEO | International Lead Generation through PPC (Google Ads & Social Media)
www. clugstoninternational.co.uk
About Clugston International
Clugston International is a specialist vehicle export division of Clugston Distribution Services, a well-established UK logistics company. Whilst Clugston Distribution Services focuses primarily on domestic haulage and warehousing solutions, Clugston International leverages their extensive fleet network to export pre-owned commercial vehicles to markets across Europe, Africa and beyond.
The company has become particularly adept at refurbishing and exporting vehicles from Clugston Distribution Services’ own fleet after replacement cycles, enabling them to offer quality assured trucks with comprehensive service histories. This vertically integrated approach has positioned Clugston International as a trusted supplier of pre-owned commercial vehicles globally.
With over 25 years of domestic experience through their parent company and two decades of dedicated international trade, Clugston reliably serves clients across Africa, South America, the Caribbean, Europe, Asia, and Oceania. Their international arm required a digital presence to match that global ambition.
Objectives
- Create a complete global brand identity from the ground up
- Design and launch a high-performance, international-ready website
- Build SEO structure to drive search visibility in multiple regions
- Generate leads across target markets: UK, Ireland, Europe, and Africa
- Optimise lead handling to convert enquiries effectively
Our Approach
Branding: A Professional Global Identity
We began by building a sharp, corporate identity that reflected international scale and trust:
- Clean, modern logo and brand marks
- B2B-aligned colour palette and typography system
- Digital brand guidelines for consistency
- Branded materials including business cards, email signatures, and proposal headers
Website: Built for Global Engagement
AIWIZ designed and developed a sleek, multilingual-friendly website tailored to international trade:
- Fully mobile-optimised and performance-tested
- Clear service pages structured for buyers and distributors
- Lead capture forms tailored by region and service interest
- Integrated location tracking and smart redirects
- Spam and bot filters to reduce irrelevant or fake traffic
The site also included a scalable news hub (www.clugstoninternational.co.uk/news) for future SEO growth.
SEO & International Lead Generation
To help Clugston rank globally, we executed a comprehensive SEO and lead strategy:
- Keyword research targeting terms such as: used commercial vehicles, used fuel tanker trucks, used right hand drive trucks for export
- Optimised metadata, headers, and image alt text tags
- Structured page hierarchy aligned with regional search behaviour
- Region-specific lead funnels and conversion paths
- Custom conversion tracking and follow-up automations for time-sensitive international leads
Lead Handling: Converting Global Enquiries
We supported Clugston’s lead handling by:
- Integrating form tracking, with internal CRM
- Adding page tracking for WhatsApp messages
- Setting up automated email notifications and structured replies
- Designing response flows for faster turnaround
Results
- A full global brand identity built from scratch
- SEO-ready, responsive website with international reach
- Consistent inbound leads from UK, Ireland, Europe, and Africa
- Reduced spam through advanced real time AI-scan spam filters and security protocols
- Improved communication and response workflows
- A trusted digital presence to support high-value international deals