Case Study: Clugston International – Building a Global B2B Export Brand
Full Brand Development | Website | SEO | International Lead Generation through PPC (Google Ads & Social Media)
clugstoninternational.co.uk
About Clugston International
Clugston International is a specialist vehicle export division of Clugston Distribution Services, a well-established UK logistics company. Leveraging its own domestic fleet and infrastructure, Clugston International specialises in exporting high-quality, pre-owned commercial vehicles to buyers across Europe, Africa, South America and beyond.With over 25 years of domestic experience through their parent company and two decades of dedicated international trade, Clugston reliably serves clients across Africa, South America, the Caribbean, Europe, Asia, and Oceania. With a growing international footprint, Clugston needed a digital brand and lead-generation strategy to match their global ambitions.
Objectives
Clugston partnered with AIWIZ to:
- Create a world-class, export-ready brand identity from the ground up
- Design and launch a high-performance website optimised for global trade
- Drive international SEO visibility and lead generation
- Generate leads across target markets: UK, Ireland, Europe, and Africa
- Optimise lead handling to convert enquiries effectively
Our Solution
Branding: A Professional Global Identity
We created a clean, professional brand that speaks to international buyers and distributors:
- Modern logo and brand marks
- B2B-aligned colour palette and typography
- Digital brand guidelines for consistency
- Branded materials including business cards, email signatures, and proposal headers
Website: Built for Global Buyers
AIWIZ designed and developed a sleek, multilingual-friendly website tailored to international trade:
- Fully mobile-optimised and performance-tested
- Clear service pages structured for buyers and distributors
- Lead capture forms tailored by region and service interest
- Integrated location tracking and smart redirects
- Spam and bot filters to reduce irrelevant or fake traffic
The site also included a scalable news hub (www.clugstoninternational.co.uk/news) for future SEO growth.
SEO & International Lead Generation
To help Clugston rank globally, we executed a comprehensive SEO and lead strategy focused on high-intent global buyers:
- Keyword research targeting terms such as: used commercial vehicles, used fuel tanker trucks, used right hand drive trucks for export
- Optimised metadata, headers, and image alt text tags
- Structured page hierarchy aligned with regional search behaviour
- Region-specific lead funnels and conversion paths
- Custom conversion tracking and follow-up automations for time-sensitive international leads
Lead Handling: Converting Global Enquiries
We supported Clugston’s lead handling by:
- Integrating form tracking, with internal CRM
- Adding page tracking for WhatsApp messages
- Setting up automated email notifications and structured replies
- Designing response flows for faster turnaround
Social Media: Building Global Visibility
To complement paid and organic search, we executed a strategic social media strategy focused on credibility, consistency, and conversion:
- Created and managed social media profiles across LinkedIn, Facebook, Instagram and X
- Developed a consistent content calendar highlighting new stock arrivals, client testimonials, and behind-the-scenes operations
- Produced branded visuals, reels, and international market highlights to build trust with overseas buyers
- Integrated lead-generating CTAs and messaging funnels through social channels
This consistent digital presence helped Clugston build recognition and rapport with buyers, even before direct contact.
Results
- A full global brand identity built from scratch
- SEO-ready, responsive website with international reach
- Consistent inbound leads from UK, Ireland, Europe, and Africa
- Reduced spam through advanced real time AI-scan spam filters and security protocols
- Improved communication and response workflows
- A trusted digital presence to support high-value international deals
Final Word
Clugston International is no longer just a logistics extension; it’s a global supplier of quality-assured vehicles. We helped them craft a digital identity and lead-generation engine worthy of that role. Now, their online presence matches the scale and trust they deliver on the ground.