Brand Strategy | Social Media Management | SEO | Influencer Marketing | Content Creation
About La Vie Café
La Vie Café is a boutique café blending French charm with a modern European aesthetic. Known for its handcrafted coffee, vibrant food, and atmosphere designed for connection and calm, it offers more than a meal — it offers an experience.
From ambient playlists to matcha lattes and minimalist interiors, every detail at La Vie is curated for comfort and conversation. The space is made to be shared — in person and online.
Objectives
- Build a memorable and consistent brand presence across social media
- Create high-end, lifestyle-driven content that reflects the in-store vibe
- Launch and manage influencer marketing to expand reach and credibility
- Strengthen local SEO to improve discoverability and Google visibility
- Increase foot traffic, community engagement, and digital word of mouth
Our Approach
Content Creation: Curated Visual Storytelling
To match La Vie’s aesthetic, we developed a consistent content style focused on mood and identity:
- Professionally shot photo and video content, edited for platform-native formats
- Weekly short-form video production for TikTok, Instagram Reels, and Snapchat Stories
- Unified colour palette and visual language using soft tones, natural light, and lifestyle focus
- Strategic use of trending formats without losing visual identity
Each post was built to feel immersive — an invitation to the La Vie atmosphere.
Influencer Strategy: Consistency & Community
We built a weekly influencer programme to maintain a constant stream of buzz and user-generated content:
- Coordinated visits with lifestyle creators, food bloggers, and micro-influencers
- Provided tailored content briefs and collaboration ideas aligned with seasonal campaigns
- Amplified influencer content across La Vie’s platforms to boost engagement and reach
- Created thematic campaigns such as Valentine’s Brunch, Ramadan Evenings, and Summer Refreshers
This positioned La Vie Café as a must-visit spot, with influencers organically promoting the brand on a rolling basis.
Multi-Platform Social Management
We maintained and optimised La Vie’s full digital presence across:
- Instagram, TikTok, Snapchat, and Facebook
- Daily posting, content scheduling, and trend monitoring
- Community engagement and brand voice management in English and Arabic
- Bespoke captions and post formats tailored to each platform’s tone and user behaviour
Each channel was treated individually — no one-size-fits-all cross-posting.
SEO & Local Visibility
To grow online discovery and improve footfall, we implemented:
- Google Business Profile optimisation: accurate listings, images, and keyword tagging
- Structured keyword strategy to rank for high-intent terms like “Instagrammable café”, “handcrafted brunch near me”, and “halal matcha latte UK”
- Encouraged consistent reviews and engagement to build trust and visibility
Results
- Strong and recognisable brand presence across all key social platforms
- 4-platform engagement strategy driving content reach, views, and shares
- Weekly influencer visits delivering real-world foot traffic and authentic content
- Improved local SEO rankings and higher placement on Google Maps
- Increased customer return rate, organic mentions, and online-to-offline conversions
Meta Description (for SEO):
See how AIWIZ helped La Vie Café become a go-to destination for coffee, connection, and content — through influencer marketing, social media strategy, and aesthetic content creation.
SEO Title Tag:
Case Study: Social Media, SEO & Content Strategy for Boutique Café Brand – La Vie x AIWIZ
Target Keywords:
Digital marketing for cafés, influencer marketing for restaurants, SEO for coffee shops, content strategy for lifestyle brands, Instagram marketing for food & drink
Looking to turn your venue into a destination brand? Talk to the AIWIZ team today.