Brand Strategy | Social Media Management | SEO | Influencer Marketing | Content Creation
About La Vie Café
La Vie Café is a boutique, French inspired café that blends handcrafted coffee, vibrant brunches and a minimalist, modern European aesthetic. It’s more than just a place to eat; it’s a curated experience built around calm, comfort and community.
From the beautifully designed interior to delicious iced matchas, every detail is Instagram-worthy and brunch heaven. But La Vie’s energy in-store needed to translate online, and that’s where AIWIZ came in!
Objectives
- Craft a memorable and consistent high-end brand presence across social platforms
- Create lifestyle-driven content that mirrors the in-store experience
- Launch and manage influencer marketing to expand reach and credibility
- Strengthen local SEO to improve discoverability and Google visibility
- Increase foot traffic, community engagement, and digital word of mouth
Our Approach
Content Creation: Curated Visual Storytelling
To match La Vie’s aesthetic, we developed a consistent content style focused on mood and identity:
- Professionally shot photo and video content, edited for platform-native formats
- Weekly short-form video production for TikTok and Instagram Reels
- Unified colour palette and visual language using soft tones, natural light, and lifestyle focus
- Strategic use of trending formats without losing visual identity
Each post was built to feel immersive like an invitation to the La Vie atmosphere.
Influencer Strategy: Consistency & Community
We built a weekly influencer programme to maintain a constant stream of buzz and user-generated content:
- Coordinated visits with lifestyle creators, food bloggers, and micro-influencers
- Custom content briefs and collaboration ideas aligned with the La Vie brand
- Amplified influencer content across La Vie’s platforms to boost engagement and reach
- Created thematic campaigns such as Valentine’s Brunch, Ramadan Evenings, and Summer Refreshers
This positioned La Vie Café as a must-visit spot, with influencers organically promoting the brand consistently.
Multi-Platform Social Management
We ran full-service social media management across 4 platforms:
- Instagram, TikTok, X and Facebook
- Daily posting with curated visuals and story-driven captions
- Platform specific tone of voice
- Active community engagement and DMs for trust and relationship building
- Trend adoption tailored to La Vie’s aesthetic
SEO & Local Visibility
To increase discovery and drive more footfall, we implemented:
- Google Business Profile optimisation: accurate listings, images, and keyword tagging
- Structured keyword strategy to rank for high-intent terms like “Instagrammable café”, “handcrafted brunch near me”, and “halal matcha latte UK”
- Encouraged consistent reviews and engagement to build trust and visibility
Results
- Strong and recognisable brand presence across all Instagram, TikTok, X and Facebook
- 4-platform engagement strategy driving content reach, views, and shares
- Weekly influencer visits and UGC stream delivering real-world foot traffic and authentic content
- Improved local SEO rankings and higher placement on Google Maps
- Increased customer return rate, organic mentions, and online-to-offline conversions
Looking to turn your venue into a destination brand? Talk to the AIWIZ team today.