Website Development | SEO | Google Ads | Social Media | Rebranding
About Oakcraft
Oakcraft is a leading British manufacturer of bespoke oak frame buildings — including garages, garden rooms, architectural trusses, and cart lodges. With over decades of heritage, they manage every stage in-house: from sustainable oak forestry to hand-crafted joinery and nationwide installation. Their unmatched control, craftsmanship, and legacy set them apart.
To support their growth and position in the premium home and construction market, Oakcraft partnered with AIWIZ for a full digital transformation: brand, website, SEO, social media, and lead generation.
Objectives
- Redefine Oakcraft’s brand identity to reflect craftsmanship and heritage
- Design and develop a fully optimised website for visibility and conversions
- Launch SEO content strategy to increase long-term organic performance
- Drive qualified leads through region-specific Google Ads
- Build a strong social media presence for authority and visibility
Our Approach
Rebranding: Digital Identity with Craft at Its Core
We led a complete rebrand to unify Oakcraft’s visual identity and align it with their quality product offering:
- Logo redesign that retained heritage but modernised form and typography
- A full colour system reimagined to include oak-inspired neutrals, slate tones, and heritage green
- Brand guidelines developed for styling across web, print, and digital assets
- Typography and design language reflecting structural elegance and craftsmanship
This new brand identity became the foundation for all future campaigns and digital assets.
Website Development: Built for Craft, Built for Scale
We completely redesigned and rebuilt Oakcraft’s website from the ground up to align with their scale, quality, and positioning:
- 100+ SEO-ready pages, structured by product, location, and content intent
- Advanced filtering, brochure downloads, and seamless enquiry forms
- Full technical and on-page SEO integration
- A structured content hierarchy guiding users from inspiration to enquiry
- Optimised for mobile, speed, and UX to increase engagement and reduce bounce
The new site resolved past UX and visibility challenges and now serves as a high-converting digital sales platform.
SEO: Long-Term Discovery
To build organic visibility, we embedded SEO into every layer of the site:
- Keyword strategy targeting terms like: oak frame garage builders, oak trusses UK, luxury garden rooms
- Technical SEO including schema, page speed, mobile optimisation, and internal linking
- SEO-focused landing pages and blog strategy based on user search intent
- Topics included planning guides, timber benefits, design trends, and sustainability
Initial keyword rankings appeared within weeks, with significant organic traffic growth within months.
Google Ads: High-Intent, Region-Specific Campaigns
While SEO matured, we launched targeted Google Ads campaigns to generate qualified leads:
- Focused on rural high-value areas in England and the Channel Islands
- Campaigns aligned with buyer-ready keywords: oak garage prices, garden room builders, custom oak buildings
- Custom landing pages per region and product
- Constant A/B testing for conversions and budget control
Results: over 500+ enquiries generated in the past year, with consistently strong lead quality and high intent.
Social Media: Building Visibility & Trust
Our organic and paid social strategy focused on showcasing craftsmanship, builds in progress, and completed work:
- LinkedIn for authority with architects, contractors, and developers
- Meta platforms (Facebook & Instagram) for visual storytelling and local targeting
- Seasonal campaigns mapped to planning trends and garden-building interest peaks
Results
- A unified, modern brand identity rooted in Oakcraft’s heritage
- A high-performance website optimised for UX, speed, and search
- Major improvements in SEO visibility and rankings
- Over 500+ high-intent enquiries generated through paid campaigns in one year
- Expanded brand presence across England and the Channel Islands
- Increased authority through consistent, brand-aligned social content