Website Development | SEO | Google Ads | Social Media | Rebranding
About Oakcraft
Oakcraft is one of Britain’s leading manufacturers of bespoke oak frame buildings; from garages and garden rooms to orangeries and extensions. With a strong, deep-rooted heritage, they manage every stage in-house: from sustainable oak forestry to hand-crafted joinery and nationwide installation. Their unmatched control, craftsmanship, and legacy set them apart.
To support their next phase of growth, Oakcraft partnered with AIWIZ for a full digital transformation: brand, website, SEO, social media, and lead generation.
Objectives
- Reimagine the OakCraft brand to reflect their craftsmanship, heritage and quality
- Design and develop a fully optimised, high-performance website for visibility and conversions
- Launch a long-term SEO content strategy to increase organic performance
- Drive consistent, qualified leads through region-specific Google Ads
- Build a strong social media presence for authority and visibility, showcasing projects
Our Approach
Rebranding: Modern Heritage, Digitally Aligned
We led a complete rebrand to unify Oakcraft’s visual identity and align it with their quality product offering:
- Logo redesign that retained heritage but modernised form and typography
- A full colour system reimagined to include oak-inspired neutrals, slate tones, and heritage green
- Brand guidelines for consistency across digital, print and site signage
- Design language and typography reflecting architectural elegance and craftsmanship
This new brand identity became the foundation for all future campaigns and digital assets.
Website Development: Built for Craft, Built to Convert
We completely redesigned and rebuilt Oakcraft’s website from the ground up to align with their scale, quality, and positioning:
- 100+ SEO-structured pages, by product, location, and search intent
- Advanced filtering, brochure downloads, and seamless enquiry forms
- Full technical and on-page SEO integration
- A structured content hierarchy guiding users from inspiration to enquiry
- Optimised for mobile, speed, and UX to increase engagement and reduce bounce
The result: a site that now reflects Oakcraft’s position in the market, and drives conversions.
SEO: Long-Term Discovery
Our SEO approach focused on visibility, authority and relevance:
- Keyword strategy targeting terms like: oak frame garage builders, oak trusses UK, luxury garden rooms
- Technical SEO including schema, page speed, mobile optimisation, and internal linking
- SEO-focused landing pages and blog strategy based on user search intent
- Topics included planning guides, timber benefits, design trends, and sustainability
Initial keyword rankings appeared within weeks, with significant organic traffic growth within months.
Google Ads: High-Intent, Region-Specific Campaigns
While SEO matured, we launched targeted Google Ads campaigns to generate qualified leads:
- Focused on rural high-value areas in England and the Channel Islands
- Campaigns aligned with buyer-ready keywords: oak garage prices, garden room builders, custom oak buildings
- Custom landing pages per region and product
- Constant A/B testing for conversions and budget control
Results: over 500+ enquiries generated in one year, with consistently strong lead quality and high intent.
Social Media: Building Visibility & Trust
Our organic and paid social strategy focused on showcasing craftsmanship, builds in progress, and completed work:
- LinkedIn for authority with architects, contractors, and developers
- Meta platforms (Facebook & Instagram) for visual storytelling and local targeting
- Seasonal campaigns mapped to planning trends and garden-building interest peaks
Results
- A unified, modern brand identity rooted in Oakcraft’s heritage
- A high-performance website optimised for UX, speed, and search
- Major improvements in SEO visibility and rankings
- Over 500+ high-intent enquiries generated through paid campaigns in one year
- Expanded brand presence across England and the Channel Islands
- Increased authority through consistent, brand-aligned social content
Final Word
Oakcraft’s story is one of heritage and precision. Our job was to ensure their digital presence matched that and positioned them to lead in a growing, premium market.
Through strategy, creativity, and technical execution, we helped transform Oakcraft into a modern brand without losing their authenticity or tradition.