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Robot with blank sign against red background. Visual for Google's March 2024 consent mode changes impacting personalized advertising.

Google’s March 2024 Changes: What You Need to Know

Google is gearing up for a major shake-up in how it handles user consent and data within the EU/EEA and the UK. These changes, set to go into effect in March 2024, will have far-reaching impacts on businesses that rely on Google’s advertising platforms. Here’s what you need to know