Managing your digital marketing across different channels can feel like a juggling act, especially if you’re dealing with multiple providers for different things. For some businesses, handling one service at a time suits them. That could be SEO or social media for now, which is still a great way to start! However, as your business grows, your marketing needs grow too. That’s where an agency like AIWIZ can make a difference for you and your business.
1. Unified Strategy Across All Channels
Marketing works best when everything comes together as part of a single strategy, from web development and SEO to social media and PPC advertising. Working with an agency like ours allows you to bring all this together under one strategy; ensuring clear consistency across messaging and branding across all channels.
Using some of these channels already? That’s fantastic. Now just think how much stronger you’ll be when they all work together.
2. Streamlined Communication and Alignment
Working with several different providers can result in fragmented communication, disconnected workflows, and conflicting advice. Each agency has their own methods, which can lead to strategic misalignment and duplicated efforts. If you have one agency to do it all, it’s much smoother and easier to communicate, allowing you to do what you do best – running your business.
3. More Cost-Effective in the Long Run
It can be less expensive to invest in just one service, however it can result in lost opportunities or unclear planning, which could just end up costing more. With a full-service agency, you typically receive packaged services, clear strategic direction and a unified goal. For example at AIWIZ, we like to make sure our services go hand in hand, with the first month usually focusing on establishing organic social media and website maintenance, to build a strong foundation before starting with paid social media and SEO work in the second month. Our packages even include tailored discounted prices, dependent on the businesses marketing needs.
4. A Whole Team of Experts, Without Hiring In-House
Instead of having different specialists or freelancers, an agency has all that expertise under one roof: SEO specialists, paid media strategists, graphic designers, copywriters and more. Whether you need help with specific services or are looking to add additional channels, the expertise is already on hand.
5. Faster Campaign Launches
Got a new product or seasonal campaign you need to launch quickly? With a digital marketing agency, they can execute it faster with speedy turnaround times – we recently launched a seasonal promotion for a retail client with no need to wait for third parties and handoffs between providers. For example, our content writers align internally with our technical SEO team to remove the bottleneck of coordinating with freelancers. That means your ideas go live faster and you can take advantage of every opportunity that comes your way.
6. Integrated Analytics and Reporting
Sometimes when working with several providers, you may get disconnected reports and insights making it hard to see the full picture. Full-service agencies bring all your marketing data together in one place, with clear reporting on performance. This makes it easier to measure ROI, identify opportunities and make strategic decisions.
7. Scalable Support As You Grow
Your current marketing will look different six months down the line, and that’s a good thing. A digital marketing agency will be able to grow with you, whether that means opening up new channels, expanding into new markets or increasing campaign budgets. You won’t have to hire new people, retrain or find new partners- you’ll already have a trusted team that understands your brand and goals.
When Should You Consider Going Full-Service?
There’s no one-size-fits-all, but these are some signs that it might be something worth exploring:
- You’re dealing with multiple providers and feeling overwhelmed
- You want to unify your brand messaging across all platforms
- You’re preparing to expand your business or introduce new products
- You need more insight into how your marketing is performing overall
- You’re already seeing success with one service and want to keep the momentum going
Whether You Use One Service or Many, We’re Here to Help
At AIWIZ, we help businesses with every step of their marketing journey, some just need SEO or paid advertising support, and some are ready for all-in-one, long-term partnership. Whichever point you begin from, we align strategy and creativity to build your businesses online presence. If diversifying into other areas of digital marketing is something you are interested in, we are here to support you.
Is a Digital Marketing Agency Right for You?
Each business has its own unique marketing needs and these will change over time. Individual providers can make sense in some cases, but a digital marketing agency is very useful in that there is one cohesive strategy, clear communication and focused support.
Regardless of whether you are looking to simplify your efforts, drive performance or implement long-term growth initiatives, the full-service option is great to consider as part of your overall marketing strategy.
Want to find out how a full-service partnership could benefit you? Get in touch for a consultation or learn more about what we do.