Website Design & Google Ads for London Solicitors
About Legal Pathway Solicitors
Legal Pathway Solicitors specialise in immigration, family law, personal injury, clinical negligence, civil litigation and business crime law. They are an established law firm based in London, and have a proven track record of success in solving complex immigration, family law, and personal injury cases.
The Brief
Legal Pathway Solicitors needed a new website and a targeted Google Ads strategy. Their digital presence was outdated and not generating the best leads. Their clients needed to be able to find the exact services they needed right away, instead of searching through the site. LPS needed a professional, trust-building website and a clear strategy to start generating client enquiries online.
The Solution
Website Design & Development:
We created a clean, accessible, and professional website that communicates trust and credibility; essential qualities for a law firm. The design is user-friendly, mobile-optimised, and structured to guide visitors quickly to key services and contact points.
Google Ads Campaigns:
We also set up targeted Google Ads campaigns focused on their most popular services, including immigration law, family law, and personal injury. We conducted detailed keyword research and created conversion-optimised landing pages to ensure a seamless customer journey.
The Results
- The new website significantly improved user experience and boosted session duration and contact form submissions.
- Soon after launching Google Ads, Legal Pathway Solicitors began receiving a consistent stream of qualified leads.
- Ongoing ad optimisation has reduced cost-per-click while improving conversion rates.