Modular Buildings | Google Ads Strategy & Social Media Campaigns
About Modulek
Modulek is a leading UK provider of permanent modular buildings, serving the education, healthcare, commercial and sports sectors. With over 50 years of construction expertise, Modulek delivers bespoke, high-quality buildings with speed, precision, and intelligent design. Their off-site construction model ensures faster delivery compared to traditional methods, with no compromise on architectural standards.
To strengthen digital performance and support business development, Modulek partnered with AIWIZ for a targeted strategy across Google Ads, paid social campaigns, and LinkedIn organic content, with one clear goal: consistent, high-value B2B lead generation.
Objectives
- Generate consistent, high-value B2B leads across priority sectors
- Improve paid media performance and lead quality
- Strengthen social media presence across LinkedIn and Meta
- Support business development with targeted digital strategies
Our Approach
Google Ads: Lead-Focused Search Campaigns by Sector
AIWIZ developed a conversion-focused, intent-driven Google Ads strategy, fully segmented by industry to support qualified lead generation and reduce budget waste.
Education Sector
- Targeted school business managers, estates leads, and local authorities
- Keyword focus: modular school buildings, temporary classrooms, DfE-compliant solutions
- Regional targeting aligned with funding periods and expansion trends
Healthcare Sector
- Targeted NHS procurement officers and private clinics
- Messaging focused on speed, compliance (CQC), and infection-controlled design
- Bespoke landing pages featuring real-world healthcare case studies
Commercial & Offices
- Targeted contractors, architects, and project managers
- Messaging around long-term cost savings, flexibility, and design innovation
Football & Sports Facilities
- Niche campaigns targeting football clubs in need of pavilions and spectator spaces
- Visual-first ads showcasing relevant sports infrastructure solutions
Key Google Ads Results (6-month period)
- 35% increase in conversion rate through refined keyword and bidding strategy
- 22% decrease in cost per qualified lead
- 70%+ of leads from high-relevance, decision-making users
- 320,000+ impressions with strong geographic targeting
Social Media Strategy: Organic Authority & Paid Lead Generation
We developed a combined approach to social media, blending organic content with precision-targeted paid lead generation across LinkedIn and Meta platforms.
LinkedIn (Organic Strategy)
- Core platform for engaging with education, healthcare, and commercial decision-makers
- Content pillars: time-lapse videos, project showcases, thought leadership, and sector-specific planning updates
- Campaigns mapped to tender cycles and school term schedules
Meta (Lead Generation)
- Refined targeting based on CRM data and lookalike audiences
- Lead ads featuring completed builds and sector-specific value propositions
- Custom landing experiences aligned with each vertical
Key Social Performance Highlights
- 5x increase in LinkedIn engagement within 3 months
- Meta campaigns responsible for 28% of all monthly B2B enquiries
- Generated 35–55 qualified leads monthly across all platforms
- Visual content drove a 220% increase in post engagement rates
Impact & Results
AIWIZ’s integrated strategy helped Modulek:
- Drive consistent, qualified leads across high-value sectors
- Increase ad efficiency and ROI by cutting low-quality traffic
- Establish a stronger, more authoritative brand presence on LinkedIn
- Align marketing efforts directly with business development goals
- Position Modulek as a leader in modular construction digitally
Client Feedback
“I would like to take the opportunity to officially thank you and your team for all your help and support with our social media and Google Ads. The knowledge and dedication of your team has been great and we are very appreciative of all of your support, ideas and creativity.”
— Carly, Marketing Manager at Modulek