Case Study: Sculpt Clinic – Led by Dr Zack Ally
Brand Strategy | Website & SEO | Personal Branding | Global Medical Training | Content Creation | Video Animation | Campaigns | Social Media
About Sculpt Clinic
Sculpt Clinic is a premier destination for advanced, non-surgical aesthetic treatments — where medical expertise meets artistic precision. Founded by the globally recognised Dr Zack Ally, the clinic is based in the UK and caters to a discerning clientele seeking subtle, sophisticated cosmetic enhancements.
Services include:
- Anti-wrinkle injections
- Full-face dermal fillers and sculpting
- Profile harmonisation
- Non-surgical masculinisation and beautification
- Skin rejuvenation and corrective treatments
Renowned for exceptional safety, service, and results, Sculpt Clinic combines cutting-edge technique with a patient-first ethos.
About Dr Zack Ally
Dr Zack Ally is an international leader in aesthetic medicine — a Medical Director, global trainer, and keynote speaker.
With over a decade of experience, Dr Zack has trained thousands of professionals in 11+ countries. His signature techniques have been adopted across global clinics, and his clientele includes celebrities and high-net-worth individuals seeking tailored, transformative care.
Academic highlights:
- National Prize winner, British Association of Plastic, Reconstructive & Aesthetic Surgeons
- Contributor to the British Journal of Surgery
- Finalist for ACW’s Entrepreneur of the Year Award
- Author and educator across multiple international aesthetic congresses
The Brief
Dr Zack and his team approached AIWIZ to build a world-class brand presence — one that reflected not only the results Sculpt Clinic delivers, but also Dr Zack’s global reputation as a medical educator and elite practitioner.
Objectives included:
- Developing a sleek, high-conversion clinic website
- Positioning Dr Zack Ally as an industry authority for both clients and medical professionals
- Expanding local and international SEO reach
- Enhancing lead generation and visibility for patient bookings and practitioner training
- Creating content and systems to reflect the luxury nature of the brand
Our Approach
Website & Digital Brand
We designed and developed a clean, modern website aligned with Sculpt Clinic’s luxury identity and clinical authority.
- Created dual user flows for clients (booking treatments) and doctors (training with Dr Zack)
- Integrated service pages with subtle, elegant design and storytelling-driven copy
- Added professional gallery integration, testimonials, and high-conversion calls to action
- Structured pages to reflect luxury branding, medical authority, and international presence
SEO Strategy: UK & Global
Given Dr Zack’s global training work, SEO was structured across multiple layers:
- Targeted treatment-based keywords (e.g. non-surgical jawline filler, full-face sculpting London)
- Created a dedicated section for training courses, lectures, and locations
- Optimised content to appear for search terms like train with Dr Zack, aesthetics masterclass UK, facial harmonisation course
- Technical SEO, schema, mobile speed, and ongoing blog content all implemented for long-term rankings
Personal Brand & Training Visibility
- Created clear messaging for Dr Zack Ally’s personal brand, focused on his roles as practitioner, trainer, and global speaker
- Developed pages for medical course bookings, event promotions, and collaboration requests
- Managed tone, imagery, and copy to maintain consistency between his clinical presence and his professional training identity
Content & Community
- Supported with high-quality visuals, medical-grade content writing, and patient-education materials
- Built systems to promote course launches, speaking appearances, and patient transformations across web and digital platforms
- Collaborated with the team to showcase treatment highlights and behind-the-scenes insights — while preserving privacy for high-end clients
The Results
Our work delivered a unified, high-performance brand system that elevated Sculpt Clinic’s digital presence across all dimensions.
Website Impact
- Built a sleek, responsive site optimised for conversion
- Clear, distinct journeys for patients and practitioners
SEO & Visibility
- Boosted rankings for competitive local keywords
- Gained visibility for international training search terms
- Laid foundation for sustainable organic traffic growth
Social Media & Content
- + 10,000 follower growth in under 12 months
- Increased engagement from both medical professionals and patients
- Elevated brand storytelling and visual presence
Lead Quality & Conversion
- Higher-quality enquiries aligned with Sculpt’s brand calibre
- Consistently low cost-per-result and high ROI
- Increased bookings from both UK-based clients and global trainees
- Strengthened Dr Zack’s reputation as the go-to expert for natural, sophisticated results
Final Word
Dr Zack Ally and Sculpt Clinic are leaders in their field. Our partnership ensured that their digital presence reflects the level of excellence they deliver every day — to both patients and practitioners.
From a single patient to a room of international doctors, Dr Zack’s approach is refined, respectful, and revolutionary, and now, his brand is too.