Archive

Email still outperforms every other digital channel for UK businesses, returning £35 to £38 for every £1 put in. Most companies aren't getting close to those numbers, though. We look at what the 2026 data says and where the common mistakes are.

Google Ads puts your business in front of buyers the moment they search. Here's what it costs in the UK, what's changed in 2026, and whether the ROI actually stacks up.

B2B paid media works differently. LinkedIn Ads let you target decision-makers by job title, company size and seniority in ways other platforms simply cannot. This guide covers targeting, Lead Gen Forms and account-based marketing strategies that actually generate leads.

Hashtags used to be a working strategy for growing reach on social media. That has changed. Platforms have shifted towards rewarding shares, saves and searchable content instead. Here is what the data shows and where to focus your efforts now.

A full-service digital marketing agency brings all your marketing channels together under one unified strategy - improving communication, boosting performance and helping your business grow efficiently. Here are seven key benefits and signs it might be the right move for your business.

Most businesses track clicks, impressions and traffic, but the smartest of them all have one thing on their mind: return on investment. Here at AIWIZ Digital Marketing, our top KPI is our clients ROI. In this blog, you’ll learn why ROI is the number one KPI that matters in marketing and how you can optimise it with a smarter, all-in-one solution. What is ROI in Marketing? In marketing, ROI