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Most businesses track clicks, impressions and traffic, but the smartest of them all have one thing on their mind: return on investment. Here at AIWIZ Digital Marketing, our top KPI is our clients ROI. In this blog, you’ll learn why ROI is the number one KPI that matters in marketing and how you can optimise it with a smarter, all-in-one solution. What is ROI in Marketing? In marketing, ROI

The recent release of GPT-5 isn’t just a step forward for AI capabilities, it’s a game changer for digital marketing, especially search engine optimisation (SEO). With smarter reasoning, more accurate outputs and a deeper understanding of user intent, GPT-5 is changing the way people discover information and how marketers need to create it.  Keep reading to see us break down what GPT-5 means for SEO, what’s changing and how

A great law firm website in 2025 does one job well: it turns searchers into enquiries. In the UK, people routinely look for solicitors near me, family law solicitors and personal injury solicitor London. To earn those clicks, your site needs to load quickly, work smoothly on every device and spell out exactly what you do and where you do it. Use clear calls to action, focused practice area…

The Meta Ads UK landscape has fundamentally shifted, yet most British businesses remain anchored to outdated targeting methodologies that haemorrhage budget whilst delivering diminishing returns. With 33.4 million Instagram users and a mature Facebook audience across the UK, the opportunity is substantial. But execution determines whether you capture that £3.98 return on every pound invested or join the companies wondering why their campaigns underperform. Our analysis of recent Meta…

Paid Media Campaigns That Work Did you know that businesses waste up to 25% of their digital ad spend on poorly optimised campaigns? Once you get the clicks, the most vital part is turning them into loyal clients. In this blog post, we will show how to create paid media campaigns that not only convert but also build lasting brand trust. The Challenges We all know there are many

Small businesses can often struggle with expanding their digital presence due to time, budget and resource constraints. But, this doesn’t mean that it is not possible! With the right strategies, you can increase footfall, sales, brand awareness and boost engagement. Explore the most effective marketing strategies for small businesses with us! The First Step – Identify Your Target Audience Before anything, it is so important to identify and define

The digital marketing world can be a maze when you are trying to grow your business online. If you are running a small or medium-sized business in Britain and feeling a bit overwhelmed by all the digital noise, you are certainly not alone. We have spent years helping businesses like yours cut through the complexity. Over time, we have observed firsthand how digital marketing in the United Kingdom has…