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Hashtags used to be a working strategy for growing reach on social media. That has changed. Platforms have shifted towards rewarding shares, saves and searchable content instead. Here is what the data shows and where to focus your efforts now.

A full-service digital marketing agency brings all your marketing channels together under one unified strategy - improving communication, boosting performance and helping your business grow efficiently. Here are seven key benefits and signs it might be the right move for your business.

Most businesses track clicks, impressions and traffic, but the smartest of them all have one thing on their mind: return on investment. Here at AIWIZ Digital Marketing, our top KPI is our clients ROI. In this blog, you’ll learn why ROI is the number one KPI that matters in marketing and how you can optimise it with a smarter, all-in-one solution. What is ROI in Marketing? In marketing, ROI

The recent release of GPT-5 isn’t just a step forward for AI capabilities, it’s a game changer for digital marketing, especially search engine optimisation (SEO). With smarter reasoning, more accurate outputs and a deeper understanding of user intent, GPT-5 is changing the way people discover information and how marketers need to create it.  Keep reading to see us break down what GPT-5 means for SEO, what’s changing and how

A great law firm website in 2025 does one job well: it turns searchers into enquiries. In the UK, people routinely look for solicitors near me, family law solicitors and personal injury solicitor London. To earn those clicks, your site needs to load quickly, work smoothly on every device and spell out exactly what you do and where you do it. Use clear calls to action, focused practice area…

The Meta Ads UK landscape has fundamentally shifted, yet most British businesses remain anchored to outdated targeting methodologies that haemorrhage budget whilst delivering diminishing returns. With 33.4 million Instagram users and a mature Facebook audience across the UK, the opportunity is substantial. But execution determines whether you capture that £3.98 return on every pound invested or join the companies wondering why their campaigns underperform. Our analysis of recent Meta…