Archive

Claude Sonnet 5 arrived on 30 June 2026 and quietly became the default model for millions of Claude users. It gets close to Opus 4.8 at less than half the price, but the pricing has a catch most coverage missed. Here is what it does, what it really costs, and who should use it.

Claude Fable 5 is back. Anthropic restored its most powerful public model on 1 July 2026, nineteen days after a US export-control order switched it off worldwide. Here is what changed, what it costs now, and what the episode taught every business that depends on a single AI supplier.

ChatGPT ads went live in the UK on 6 June 2026, and self-serve buying is now opening to British businesses. Here is a look at how the ads work, what they cost, how the contextual targeting differs from Google and Meta, and what to do before you spend.

Anthropic's Opus 4.8 is a quieter upgrade than the headlines suggest. It is more reliable than 4.7 and costs the same, with a cheaper fast mode on top. Here is what it changes for marketing, and where a human still has to sign off.

What's new in WordPress 7.0? Native AI is now built into the platform itself, not bolted on through plugins. Here's a briefing on what 'Armstrong' means for marketing teams and site owners.

Most founders don't have a marketing problem. They have a prioritisation problem. A practical playbook for UK startup founders on what to spend on first, where the early wins are, and what to track from day one.