Google Ads Updates for PPC specialists: October 2025
Dear PPC specialists,
A lot has happened in the past 7 days 👇
🗑️ Google Ads deleting accounts
If an account is canceled and remains inactive, it will be permanently removed after 6 months.
🔗 https://lnkd.in/g2GMWBmB
📝 Text Guidelines are live
Define exclusions, tone preferences, and formatting to control AI-generated text.
🔗 https://lnkd.in/g_NMGg8n
🗺️ Sitelinks in Local ads
Search and PMAX campaigns can now show sitelinks for local ads.
🔗 https://lnkd.in/g4qaxs5u
📱 Directional Experiments for App campaigns
Run A/B tests on up to 20 videos in your Android App campaigns.
🔗 https://lnkd.in/gPY6mdi2
👥 New Customer Acquisition is live in Demand Gen
Target “New Customers Only” or focus on “New Customer Value” in Demand Gen campaigns.
🔗 https://lnkd.in/gaqfpXrV
🎯 Campaign-Level Audience Exclusions Spotted
PMax may soon let you exclude audiences at the campaign level, as seen in Japan.
💡 Centralised Issue Details page in GMC
See all diagnostics, suggested fixes, and issue history in one place. Look under “Needs attention”
📦 Subscriptions for physical goods allowed
US advertisers can now offer subscriptions for physical goods in Shopping Ads by adding [subscription_cost].
🚚 Automatic Shipping Updates expand to Europe
GMC now supports automatic shipping updates outside the US. Advertisers need to opt in for it to work.
📊 Looker Studio adds 7 new Google Ads metrics
More insights into conversion behavior and profitability.