PPC
PPC (pay-per-click) advertising is the model behind Google Ads, Microsoft Advertising, and most social ad platforms, where advertisers pay per click rather than per impression. The PPC discipline has shifted heavily toward AI-driven campaign management across 2025 and 2026, with Google’s AI Max and Performance Max replacing manual keyword campaigns, and Gemini-powered agents such as Ask Advisor handling routine account-management tasks that previously required hours of manual work.
