At AIWIZ Digital Marketing, we’re constantly on the lookout for game-changing innovations that will shape the future of advertising. Yesterday’s Microsoft Accelerate Roadshow 2025 gave us a front-row seat to the future. One where AI transforms how brands connect with consumers across the entire journey.
From Targeting to Tailoring: AI in Advertising
Microsoft made one thing clear: the next era of advertising is conversational, personalised, and agentic. That means more than just better targeting, it’s about creating new experiences and meaningful interactions driven by smarter signals and real-time context.
Their AI-driven ecosystem, with 1.4 billion users, is the foundation. At the heart of it is Copilot, Microsoft’s AI-powered companion and now the user interface of their AI strategy.
Introducing Copilot Showroom Ads
A standout announcement was Showroom Ads. These dynamic, conversational ad formats are embedded directly into Copilot interactions. Think of it as contextual storytelling, where the ad content evolves with the conversation.
- 53% increase in purchase actions after a Copilot interaction.
- 66% of users already rely on Copilot to research products and services.
Performance Max Updates
For marketers like us, the advancements in Microsoft Performance Max (PMax) were especially exciting:
- A 10% increase in ROAS globally.
- Engagement doubled when ads ran within Copilot.
- Audience signals, unique to Microsoft, now include: In-market audiences by job title and company size, LinkedIn profile targeting by industry and function and impression-based remarketing for better re-engagement
Plus, starting this May, a New Customer Acquisition pilot in PMax will allow advertisers to reach new audiences; an exciting opportunity for growth.
The Power of the Brand Kit and Ads Studio
Microsoft also unveiled a new Ads Studio and Brand Kit, tools that leverage AI to generate brand-aligned creative assets at scale. Advertisers can use AI to create assets that look and feel like your brand.
Next-Gen Audiences
Younger, more affluent, and educated users are engaging with Copilot:
- 34% more likely to be aged 16–24
- 22% more likely to hold an advanced degree
- Higher-than-average household incomes
AI Brand Agents: Your Digital Frontline
A big focus of the event was AI brand agents. These intelligent, empathetic brand representatives offer real-time support, dynamically tailored ads, and actionable insights into consumer behavior.
Here’s what they bring to the table:
- Understand customer pain points by tracking engagement friction
- Deliver hyper-personalised experiences using purchase history
- Create meaningful engagement through real-time insights
What This Means for Marketers
- Conversational: Activate Copilot ads to gain early AI learnings.
- Personalised: Invest in diverse data to refine audience insights.
- Agentic: Lean into AI agents and showroom experiences to drive both engagement and performance.
It’s exciting to watch as Microsoft builds toward an AI-first ad ecosystem, and we can’t wait to see what comes next!
At AIWIZ Digital Marketing, we’re ready to help our clients unlock the potential of Microsoft’s AI tools, from dynamic ad formats to intelligent brand agents. The future of advertising is empathetic, adaptive, and deeply human.