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OpenAI DevDay 2025 Event Recap: For Digital Marketing

OpenAI’s third annual DevDay, held at Fort Mason in San Francisco on 6 October, was less about flashy product announcements and more about infrastructure. The company unveiled a more mature ecosystem of tools that transforms ChatGPT from a conversational interface into something closer to a platform for building modern applications. For those of us in digital marketing, the implications are…

Paid Media & PR Integration for ROI: Lima’s WCFA Masterclass

Last Thursday’s online masterclass was one of those rare sessions where you could feel the energy through the screen. Lima Alhawamdeh, our CEO, had the virtual room completely hooked as she unpacked the real mechanics of PR and paid media integration for the World Communications Forum Association. The invitation came after her standout presentation at the WCFA Davos Communications Summit

WordCamp Europe 2025: Key Takeaways for Marketing Agencies

WordPress Trends for UK Agencies WordCamp Europe 2025 wrapped up two weeks ago and we have had time to start implementing some of the insights that we picked up. During the event, nearly 2,000 WordPress professionals descended on Switzerland to discuss WordPress trends and where the WordPress platform is heading. Some sessions during the event were mainly about old topics.
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