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The Top 4 Digital Marketing Trends To Watch in 2025

February 13, 2025
Future digital marketing trends for 2025 illustrated.
As we know here at AIWIZ, digital marketing is always changing and will continue to change throughout 2025. Staying updated on trends is essential to helping your business grow and stand out. This year, there are many trends set to change the way we market. Whether you’re a marketer yourself, or a business owner looking for tips, understanding these trends will help your digital growth to soar! AI-Driven Individualisation
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Botpress vs. Voiceflow: Business AI Chatbot Platforms For Beginners

June 4, 2024
Robot sitting on bench using smartphone in station.
AI-powered chatbots have significantly transformed how businesses interact with their customers and provide first-line support to clients. Thanks to API integrations with popular models such as ChatGPT, these digital assistants have become increasingly easy to implement while displaying improved natural language understanding and reasoning abilities with each iteration. If you want to build your own chatbot without being a developer, two popular platforms to consider are Botpress and VoiceFlow. 
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Thank You Page & Redirects: A Cautionary Tale for Hubspot Conversion Tracking

May 21, 2024
Colourful abstract eye with digital effects.
Thank You Page & Redirects: A Cautionary Tale for Hubspot Conversion Tracking Hubspot is a practical CRM and marketing automation platform used by many businesses for their inbound marketing, and their conversion tracking features seem like a convenient way to measure campaign success. When using embedded contact forms from Hubspot or similar platforms on your website, one common recommendation you will find is to redirect users to an external

Google’s March 2024 Changes: What You Need to Know

February 26, 2024
Robot with blank sign against red background. Visual for Google's March 2024 consent mode changes impacting personalized advertising.
Google is gearing up for a major shake-up in how it handles user consent and data within the EU/EEA and the UK. These changes, set to go into effect in March 2024, will have far-reaching impacts on businesses that rely on Google’s advertising platforms. Here’s what you need to know right now: 1. Consent Mode Deadline Google has placed a significant emphasis on user privacy and choice. In line
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