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Thank You Page & Redirects: A Cautionary Tale for Hubspot Conversion Tracking

May 21, 2024
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Thank You Page & Redirects: A Cautionary Tale for Hubspot Conversion Tracking Hubspot is a practical CRM and marketing automation platform used by many businesses for their inbound marketing, and their conversion tracking features seem like a convenient way to measure campaign success. When using embedded contact forms from Hubspot or similar platforms on your website, one common recommendation you will find is to redirect users to an external

Google’s March 2024 Changes: What You Need to Know

February 26, 2024
Robot with blank sign against red background. Visual for Google's March 2024 consent mode changes impacting personalized advertising.
Google is gearing up for a major shake-up in how it handles user consent and data within the EU/EEA and the UK. These changes, set to go into effect in March 2024, will have far-reaching impacts on businesses that rely on Google’s advertising platforms. Here’s what you need to know right now: 1. Consent Mode Deadline Google has placed a significant emphasis on user privacy and choice. In line
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