AI Engine Optimisation
Ensure your brand is recommended by ChatGPT, Perplexity, and Google AI Overviews.
When people want a recommendation now, they ask ChatGPT. Or Perplexity, or whatever Google's AI Overviews serve up before the blue links appear. Millions of buying decisions start inside an AI answer, and if your business isn't in that answer, a competitor probably is. We make sure you're the one being named, and we keep you there.
We also run ChatGPT Ads, OpenAI's advertising format that places sponsored results in front of people mid-conversation, at the point they're describing exactly what they need. OpenAI counted 900 million weekly users in February 2026, and UK users began seeing ads in early June. No other channel puts your business in front of someone seconds after they've asked for the thing you sell.
Organic visibility, paid placement or both. We set the strategy, do the work and report on what it returns.
Key capabilities
- AI Engine Optimisation audit and strategy
- Content optimisation for AI citation and recommendation
- Authority and trust signal building
- Structured data and technical implementation
- ChatGPT Ads campaign setup and management
- Performance monitoring and reporting
Business benefits
- 1 Getting recommended by AI platforms to people who are ready to buy
- 2 Reaching ChatGPT's 900 million weekly users with contextual advertising
- 3 Earning AI-driven recommendations that don't cost you per click
- 4 Strengthening the credibility and trust signals attached to your brand
Frequently Asked Questions
What is AI Engine Optimisation?
AI Engine Optimisation (AEO) gets your business cited and recommended inside AI-generated answers on ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Someone asks one of these platforms who to use in your industry, and AEO is what puts your name in the reply.
Traditional SEO chases a position in a list of links. AEO works differently, because there is no page two of a ChatGPT answer. The platform either mentions you or it doesn't, so the work centres on content quality, authority signals and how each platform decides which sources to trust. Very few businesses have done this work properly yet. For now, that gap is the whole opportunity. The ones who started early keep getting cited, and their competitors keep wondering why.
How do ChatGPT Ads work?
ChatGPT Ads are sponsored placements that sit beneath an answer, labelled as such and matched to whatever the conversation is about. OpenAI began testing them in the US on 9 February 2026 and switched them on for UK users on 6 June. Someone asks ChatGPT to recommend a clinic, a builder, an accountant, whatever you happen to be, and your ad can appear under that reply. The person reading it asked the question moments earlier. Set that against a banner interrupting a news article and the difference in intent speaks for itself.
In the US, the self-serve Ads Manager has been open to businesses of any size since 5 May 2026, with no minimum spend and a choice of cost-per-click or cost-per-thousand-impressions bidding. UK self-serve access hasn't opened yet. Campaigns targeting British users currently run through OpenAI's sales team, or through a US entity booking UK inventory inside the Ads Manager, which is precisely the sort of access problem an agency exists to solve. One detail worth knowing before you budget: ads only appear for people on ChatGPT's free and Go tiers, never for Plus, Pro or Enterprise subscribers.
Why invest in AI Engine Optimisation now?
Search habits have moved. People who once typed three words into Google now describe their whole problem to a chatbot and take its first suggestion. Every month you wait, somebody else's content gets cited a little more often than yours. Acting now means:
- Getting recommended by AI platforms to people who are ready to buy
- Reaching ChatGPT's 900 million weekly users with contextual advertising
- Building organic visibility across ChatGPT, Perplexity, Google AI Overviews and beyond
- Earning AI-driven recommendations that don't cost you per click
- Strengthening the credibility and trust signals attached to your brand everywhere online
- Getting there before your competitors do
Interested in AI Engine Optimisation?
Let's discuss how this service can be tailored to your organisation and deliver measurable results.
Let's talk