SEO

SEO (Search Engine Optimisation) is the practice of optimising web content to rank in organic search results. Through 2025 and 2026 the discipline has expanded to include Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), as AI Mode and AI Overviews increasingly synthesise answers from web sources rather than returning the traditional list of ten blue links. Citation in AI-generated answers is now a parallel optimisation target alongside ranking.