AI Max
AI Max is Google’s AI-powered Search campaign type, launched in 2025 as the successor to manual keyword targeting. From September 2026, all eligible Dynamic Search Ads campaigns, automatically created assets configurations, and campaign-level broad match settings auto-upgrade to AI Max with no opt-out. AI Max is steered through AI Brief, a natural-language layer where advertisers describe their brand, messaging, audience, and constraints in plain English.
