The Top 4 Digital Marketing Trends To Watch in 2025

As we know here at AIWIZ, digital marketing is always changing and will continue to change throughout 2025. Staying updated on trends is essential to helping your business grow and stand out. This year, there are many trends set to change the way we market. Whether you’re a marketer yourself, or a business owner looking for tips, understanding these trends will help your digital growth to soar!

AI-Driven Individualisation

AI, also known as artificial intelligence, is on course to become more accessible to marketers. AI allows businesses to customise content, ads and also products for their customers. From content creation to email campaigns, AI will contribute to developing trusted connections and tailored experiences. 

The Importance of Video Marketing

Using video content has become very popular in recent years, and will become even more important! People prefer video content over image and text based content, as you can tell stories, show products in detail and build connections with customers. TikTok, Instagram Reels, YouTube Shorts and similar platforms will become even more popular in 2025. 

Alexa, what is the weather forecast today?

Smart speakers such as Amazon Alexa and Google Home are thriving, with one used in the majority of homes. Because of this, voice search is an important factor of SEO. Users turn to their trusted smart speakers for everything from weather forecasts to restaurant recommendations. Adapting your content for voice search will be very valuable in 2025, and will hugely boost your visibility. 

Ethics and Morals

People are doing more research about which brands they support, and if they fit with their own values. Sustainability and ethics are a large part of every brand’s status and this will become even more important in the future. If your brand showcases their commitment to these matters, you will stand out from the crowd.  The digital marketing world is developing and we must evolve with it! Let us help you adjust and embrace the trends of 2025. Contact us today to book a free consultation, where we can discuss the ideal strategy for your business.